“I really do feel that for something to be truly beautiful it needs to be deeply unsettling at the same time. I don’t think I can ever get something really good out of what I do unless I kind of have to suffer for it. It’s always the thing that drives me to the edge that I’ll remember fondly,…
You can't sell a product without first making people feel bad.
Because it's a substitution game. You have to remind them that they're missing something from their lives. Everyone's missing something, right?
Trust me. And when they're feeling sufficiently incomplete, you convince them your product is the only thing that can fill the void. So instead of taking steps to deal with their lives, instead of working to root out the real reason for their misery, they go out and buy a pair of cargo pants.
Napier family with dogs by Shelby Lee Adams